No matter what your book genre is, every self-publishing author has the same question, “how can I market my book?”
Some new authors have discovered the answer to this question. Following their steps, we can create a book marketing plan that will get your book wings. They will fly away from the bookshelves. In this blog, we will learn some of those marketing techniques. Maintain a checklist of the techniques and tick them off as you keep on moving.
Book promotion ideas for book marketing
Create websites
One of the strategies used by services like book publisher AE or book publishers near me for an online presence is to create a professionally and visually appealing website. It should include an ‘about the author’ section with information about your books, contact details, and a link to your social pages. This will make it easy for readers to find more information.
Upload blog
Another way to stay connected to your audience is to update them regularly. Add content related to the behind-the-scene process, an overlook of the book’s theme, and all that readers need to know.
Set up social handles
Create an online image by launching pages on social media platforms. Upload all details of the book to enhance your professional image. Keep all your personal information far from the readers. Moreover, you can use these platforms to share updates, interact with the fans, and run promotions.
Start vlogging
You can talk to the audience visually by uploading vlogs on your channel. Share all the videos about your books, the writing process, and other relevant topics. This will help you stay connected to avid readers on a deeper level. You can provide content that can be shared widely.
Generating guest post
Services like Amazon book publisher or Kindle book publishers state that visibility can be improved by writing guest posts on popular blogs related to their genre. Collect valuable feedback and upload them on the website. This will help in attracting new readers.
Designing book trailer videos
Create creative videos discussing the insides of the book to create traffic. Upload these videos on different social platforms and capture the interest of potential readers.
Hosting webinars and live streams
Make use of online platforms and arrange webinars or live streams. Visually talk to your readers. Speak up about your book, answer their queries, and share some of the tips. This way, you will be successful in building healthy relationships.
Announce contests and giveaways
Audiences are more attracted when they receive a reward for investing their time. Host contests and giveaways to create excitement and increase the number of followers on your material.
Join hands with the influencers
One of the book promotion ideas for the authors is collaborating with social media influencers who have a large fan following. With their help, you can introduce your book to a wider audience who might be interested in your genre but didn’t know about it.
Distribute press release
Write an engaging press release, distribute them locally, and run ads about your book’s release, events, or other updates on media. A way to generate interest in the public and media coverage.
Write about the book in newspaper articles
Write about your book in the local and national newspapers. Narrate your book’s themes and genre. You can promote your book to a larger audience.
Book a slot for a radio interview
Go to a radio station and take advantage of the interview opportunity. Talk about your book and share your story with the listeners. This will expand your credibility as an author and let others know about your book.
Accept invitations to the TV show
Don’t miss the opportunity to appear on local and national TV, where you can discuss your book. The people will remember your face and listen eagerly to your book discussion. Suppose your book will serve its audio version. In that case, services like audiobook publishing services or audiobook marketers will tell you that you should talk about your audio version in TV shows. This will let the audience know about your market trends.
Organizing the library events
Book an event at the local library. Organize a book signing event and discussion session by setting a corner for readers. These events will bring you closer to the readers in person and build a local fan base.
Stay in connection with the book clubs
Become part of the book clubs. Ask them to feature your book in their discussions. Attend meetings and seminars (in-person and visually), talk about books and answer questions.
Visit schools and colleges
Pay a visit to the schools, colleges, and universities. Let the students know about your book, share your writing experience with them, and inspire them to become future writers. These visits will become fruitful for younger generations, creating a lasting impression.
Work with local bookstores
Apart from all these book promotion ideas, one of the easiest and pocket-friendly is arranging a session with the local bookstore. Use the library to gather the audience. Talk about your book with the locals.
Become part of the community festivals
Set up a stall at the book expo or festival happening near you. On the event days, display your books and meet your readers one-on-one. An excellent way of networking and increasing visibility.
Offer free e-book download for a limited time
Avid readers are always searching for books, and the digital era has sparked e-books. If you allow those readers to download the electronic book version for free (a limited-time offer). This will help you reach a larger audience and invite new readers.
Host a book launching ceremony
Plan a day when you can invite your readers to come and attend the memorable day of your life. Also sent an invitation to friends and family members to celebrate the achievement. Media coverage will add more life to the event.
Arrange writing workshops
Conduct workshops for the interested ones where you can share your knowledge about the writing and publishing process. You can also invite other authors to talk there. You will also learn through them.
Plan an idea for a mobile library
Rent a camper van and fill it with copies of your books. Take this van on a tour to different cities and promote your book. You can park your van at a public spot of each city and distribute signed books, or arrange a short event. This will help you to reach a new audience through media appearances.
What is the benefit of marketing a book?
Marketing the book helps generate awareness of the book so you can attract new readers and draw the attention of existing readers.
What is the effective strategy that encourages people to buy your book?
Gifting the books free of cost in contests or signing events is an effective strategy to promote your book.
What points should be added to the promotion content?
Concise your promotion content and discuss what makes your book different. You can use keywords to pitch to the target audience.
What strategy can be used to promote the book locally?
Interacting with local bookstores or running ads in the local newspaper can help in reaching local readers.
The bottom line
Take these book promotion ideas as a source of encouragement. If you make a list of applying some of these stated techniques in promoting your book, you will get your masterpiece to the target audience.
Work on developing your online presence so you can reach the maximum audience and be aware of the online and physical market trends.